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The Hidden Dangers of Fundraising Thermometers

You should never announce a fundraising goal at the beginning of your Paddle Raiser. I know that sounds counter-intuitive, because challenging your audience to stretch seems like a good idea. The...
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Patience Equity - The Secret Reservoir of Fundraising Success

  Every one of your guests walks into your event with a certain amount of “patience equity” and you either nurture it and raise a lot of money or you squander it and raise very little money.
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The Power of Status

If you really want your paddle raiser (aka fund-a-need) to succeed, then you need to give your guests the opportunity to achieve “status” during the paddle raiser.
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Your donors are more interested than you think

Have you noticed that parents and grandparents sometimes have a voracious appetite for the things their kids or grandkids are doing, but the children give one-word answers when asked about their...
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No Beg-a-thons

You never want your live auction to turn into a beg-a-thon, where your auctioneer is on the stage begging futilely for people to bid. It is shockingly easy for this to happen, and it’s always a...
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EMPATHY - The most powerful fundraising emotion

  • Reggie Rivers |
  • Comments Off on EMPATHY - The most powerful fundraising emotion
We know intuitively that if the guests at your gala feel empathy for the people or animals your nonprofit serves, then they are more likely to donate money to your cause.
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Aim your Matching Dollars at a particular Level of your paddle raiser

If you’ve landed a “Matching Gift” for your paddle raiser (aka fund-a-need), give yourself a huge pat on the back! That’s great work, and you shouldn’t shrug it off with an “aw-shucks, it was...
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Your Donors Want a "Transaction"

Years ago, when I first learned what a paddle raiser (aka fund-a-need) was, I didn’t get it. I thought, “So wait a second … you just ask people to hold up their paddles to donate money?”
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The Fear of Asking for Money

Most of us have an innate fear of asking others for money.
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Investing in Overhead - Sometimes it’s Necessary

In the Nonprofit world “Overhead” is often seen as a dirty word. None of your donors want to fund overhead expenses. They want to know that their dollars are going straight to the people or animals...
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